Simon Says Rub Your Tummy

…and say yum! This week I completed a project that was a step by step booklet on how to make Spam Musubi! Musubi is a japanese inspired snack that is popular in Hawaii. Made of spam, rice, nori, and a delicious sauce, it’s a filling snack or meal and one of my personal favourite foods.

To start this project I researched packaging of japanese snacks and food. Common themes I observed were bright colors, bubbly letters, and simple, cute illustration. From this I picked the typeface Pleasantly Plump and a color scheme of light pinks, blues and greens.

Screen Shot 2014-12-15 at 11.49.13 AM

Next, the illustrations were built using the pen tool, with thick stroke on the lines and a simple color fill. I added little faces to the objects to give them that mascot like, cutesy feel.

Screen Shot 2014-12-15 at 11.49.26 AM Screen Shot 2014-12-15 at 11.49.39 AM Screen Shot 2014-12-15 at 11.49.47 AM

I designed the outside of the booklet to look like rice grains, and the cover to be very simple and pink, like a piece of Spam. The belly band was a piece of Nori. So when it all came together it looked like a small Musubi!

IMG_4218 IMG_4221 IMG_4222


That’s it for now!



Simon Says Rub Your Tummy

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