Over the last few weeks I’ve been working to create branding for myself. Starting from scratch, I had to DEFINE what I wanted from the branding. What feeling would I try to get across to convey “me”? For the first round, all I did was set my names in different typefaces, searching for one that felt “right”. Once I developed a work mark, I DISCOVERED different options for the branding, like what color felt right, should I develop an icon?
After I found the basic components for my branding I DESIGNED a whole set of branding materials, from letterhead to thank you cards. I played with different patterns and interesting ways to make a business card. I presented my preliminary comps and after a critique I REFINED my pattern and some other elements and finally I get to DELIVER the whole thing!
Here is a screen shot of my entire art board of materials.
For each individual component, I have attached a PDF with all of them in order. THE VERY LAST SLIDE IN THE PRESENTATION HAS A BRIEF EXPLANATION OF THE MAIN COMPONENTS.
That’s it for now!