Self Branding, The Process

Over the last few weeks I’ve been working to create branding for myself. Starting from scratch, I had to DEFINE what I wanted from the branding. What feeling would I try to get across to convey “me”? For the first round, all I did was set my names in different typefaces, searching for one that felt “right”. Once I developed a work mark, I DISCOVERED different options for the branding, like what color felt right, should I develop an icon?

Screen Shot 2015-03-27 at 10.19.17 AM

After I found the basic components for my branding I DESIGNED a whole set of branding materials, from letterhead to thank you cards. I played with different patterns and interesting ways to make a business card. I presented my preliminary comps and after a critique I REFINED my pattern and some other elements and finally I get to DELIVER the whole thing!

Here is a screen shot of my entire art board of materials.

Screen Shot 2015-03-27 at 9.20.45 AM

For each individual component, I have attached a PDF with all of them in order. THE VERY LAST SLIDE IN THE PRESENTATION HAS A BRIEF EXPLANATION OF THE MAIN COMPONENTS.


That’s it for now!


Self Branding, The Process

One thought on “Self Branding, The Process

  1. Sarah Zero says:

    Nicely presented PDF — strong presentation in that last page of your PDF. It was lovely to watch this project evolve with every iteration. You did a solid job of working through your ‘stuck’ phase to come out with something interesting (yet using simple elements that all make sense together). I have just a couple of technical tweak suggestions (spelling, pulling your red bleed all the way to the edges, and the thickness of your dashed gray lines). Keep up the effort, Erin.


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