How to Disappear Completely (And Never Be Found)

This was the title of one of my favourite books growing up, and the story, illustrations, and eerie atmosphere have always stuck with me for over a decade. So I’ve designed a typographic piece that uses line, color, and some transparency to disappear and fade away…

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How mysterious.

That’s it for now,

Erin

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How to Disappear Completely (And Never Be Found)

Self Branding, The Process

Over the last few weeks I’ve been working to create branding for myself. Starting from scratch, I had to DEFINE what I wanted from the branding. What feeling would I try to get across to convey “me”? For the first round, all I did was set my names in different typefaces, searching for one that felt “right”. Once I developed a work mark, I DISCOVERED different options for the branding, like what color felt right, should I develop an icon?

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After I found the basic components for my branding I DESIGNED a whole set of branding materials, from letterhead to thank you cards. I played with different patterns and interesting ways to make a business card. I presented my preliminary comps and after a critique I REFINED my pattern and some other elements and finally I get to DELIVER the whole thing!

Here is a screen shot of my entire art board of materials.

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For each individual component, I have attached a PDF with all of them in order. THE VERY LAST SLIDE IN THE PRESENTATION HAS A BRIEF EXPLANATION OF THE MAIN COMPONENTS.

ERBrandingPresentation

That’s it for now!

Erin

Self Branding, The Process

It’s All in the Stars

For my museum book, I decided to do the western Zodiac symbols. Because there are twelve symbols, and each of them are unique, there was a few ways I considered presenting them. I made a graphic breaking some of the symbols down by their components.

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The first set are small widgets representing the literal pictorial version of each symbol. The second row are versions of the traditional way the symbol is draw, the third is the symbol of the planet correlating with each sign. The last set could be a possible way to divide the set, fire, earth, air and water.

However, no matter how the set is divided, I think that I want to do an individual card for each symbol, using the see through constellation I displayed as a mood board. Below I listed each sign with information in this order:

Planet, Elemental, Gemstone, Color , Personality Discriptors 

ARIES THE RAM [March 21 – April 19]

Mars, Fire, Diamond, Red, [Active, Demanding, Determined, Effective, Ambitious]

TAURUS THE BULL [April 20 – May 20]

Venus, Earth, Emerald, Pink, [Security, Subtle strength, Appreciation, Instruction, Patience]

GEMINI THE TWINS [May 21 – June 20]

Mercury, Air, Moss Agate, Green, [Communication, Indecision, Inquisitive, Intelligent] 

CANCER THE CRAB [June 21 – July 22]

Moon, Water, Pearl, Silver, [Emotion, Diplomatic, Intensity, Impulsive, Selective]

LEO THE LION [July 23 – August 22]

Sun, Fire, Ruby, Gold, [Ruling, Warmth, Generosity, Faithful, Initiative]

VIRGO THE VIRGIN [August 23 – September 22]

Mercury, Earth, Green/Dark Brown, Sardonyx [Analyzing, Practical, Reflective, Thoughtful]

LIBRA THE SCALES [September 23 – October 22]

Venus, Air, Blue, Sapphire, [Balance, Justice, Truth, Beauty, Perfection]

SCORPIO THE SCORPION [October 23 – November 21]

Pluto, Water, Maroon, Opal, [Transient, Self-Willed, Purposeful, Unyielding]

SAGITTARIUS THE ARCHER [November 22 – December 21]

Jupiter, Fire, Rich Purple, Topaz, [Philosophical, Motion, Experimentation, Optimism]

CAPRICORN THE GOAT [December 22 – January 19]

Saturn, Earth, Brown, Black Onyx, [Determination, Dominance, Practical, Willful]

AQUARIUS THE WATER BEARER [January 20 – February 18]

Uranus, Air, Turquoise, Turquoise, [Knowledge, Serious, Insightful, Duplicitous]

PISCES THE FISH [February 19 – March 20]

Neptune, Water, Soft Seagreen, Moonstone, [Fluctuation, Depth, Imagination, Reactive]

For the packaging, I wanted to fold an octagon shaped box, with all sides of an even length, to create a “circular” container. This “angled circle” would go along with my very angular icon design shown above.

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Within the box would be sky chart panels, one for each constellation, in the shape of an octagon, with the information on the back, designed specifically for each star sign.

That’s it for now!

Erin

It’s All in the Stars

Farmers Market Posters

I created three posters for Downtown Wilmington’s Farmers Market. I designed for three specific audiences, families, potential vendors, and people who work in Wilmington. To suit these audiences I designed each of the posters to have different content and different design elements. However, each poster is tabloid size (11×17 inches), large enough to be posted on bulletin boards or on storefronts and immediately catch attention. The series itself is cohesive in many elements, including the design style, the color palette, the information copy, and the typefaces.

POSTER ONE

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Audience: Families

Content: The unique copy on this poster is at the top and in the bottom bar. The top reads “Unique Shopping + Baked Goods.” These two attractions of the Farmers Market would be particularly attractive to families who want to spend a day shopping, for fresh produce or handmade crafts. It also implies that there will be food to snack on, baked good specifically indicating sweet snacks, which children would enjoy. The bottom reads, “Fun for All”, which of course invites people of all ages to attend.

Style: The design elements on this page are flowers, specifically hops. Hops are used to make beer and imply merriment. The background pattern is a honey comb pattern which alludes to nature and goods. The colors and imagery were picked to convey a warm summery feeling, but still incorporating earth tones.

FarmersMarket-01

Audience: Potential Vendors

Content: The copy on this poster reads “Artisan Crafts and Local Produce”. These are broad categories of things that would be sold and bought at a Farmers Market. When potential vendors read this followed by “Vendors Needed”, they will be more likely to apply for the market with their wares.

Style: The imagery on this poster is specific to the vendor audience, featuring vendor tents that would be seen at a market and “foliage” which is really a lettuce leaf, alluding to fresh produce. The background is a play on the honeycomb, but make a more structured cube pattern. The colors are in the same scheme as the other poster, however this poster is much more “fresh”, using more green and even some pure white.

FarmersMarket-02

Audience: People Who Work in Wilmington

Content: People who are working won’t have a long time to stop at the Farmers Market on a Wednesday, so it has to appeal to their lunch hour. The copy states that the market has “Live Entertainment and Fresh Food”. This implies that the market would make a fun and different venue for a lunch hour or spending some free time at. The bottom reads “Perfect Pitstop” which solidifies the idea of a visit that can be quick, but fulfilling.

Style: This poster uses summer imagery and color to convey a warm feeling to the viewer. The photo uses is of a yellow sunflower, which has colors that are echoed in the other designs. The texture comes from a “skeletal” dragonfly, employing the texture of it’s wings and body. The colors are hot to catch the eye, but keep within the same earthy family that I’ve been using.

That’s it for now!

Erin

 

Farmers Market Posters

Abstracting Type

This week I’ve started an abstracted typographic layout that take inspiration from Swiss type design and twists it, using warped shaped and dimensional elements.

The full phrase that I’m setting is “Why should your pleasure be guilty?” For “why should” and “you…be” I’m creating a dimensional look by extending the letter forms and topping with a “flat plane”.

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For “pleasure” and “guilty” I’m employing overlapping and warped text to add dimension to the piece.

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It’s a slow process with a lot of design decisions to make but I’m energized about it!

That’s it for now,

Erin

Abstracting Type

Daily Routine

This week I created a short photo series that I art directed, designed, and shot. The theme was self identity, and I tried to capture a few different angles, including being female, being an adult, and growing up brown in a white community. Within the three photos it gives a little taste of each. It was a lot of fun shooting in a studio, and I’d love to experiment more in the future.

This first photo composes red beauty products against the “regimented” background of a green cutting matte. In the center framed by the objects in a strip from a birth control pack, which implies daily routine of the most thought of sort. But it also implies the prettiness of being female against the more ignored things, like medication or hormones.

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The next piece juxtaposes two different ideas, culture (where I was born vs what I was born as) and age (growing up vs staying young). The jewelry is a bracelet from when I was very young from my aubuelita and a necklace from now. There is the package of birth control pills vs candy. And it’s framed by two growing plants.

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The last is a picture of me cutting shapes out of bread, cutting them to fit a “mold”. Once cut, I flipped the bread to it’s white side, to imply hiding the brownness of the bread just like I tried to assimilate in my community.

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That’s it for now!

Erin

Daily Routine