Design Portofolio

Attached is a pdf of 10 items of work from my last year at DCAD. I feel as if I have learned and improved a lot, and my designs reflect that.

ERothbackPortfolio

That’s it for now!

Erin

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Design Portofolio

It’s All in the Stars

For my museum book, I decided to do the western Zodiac symbols. Because there are twelve symbols, and each of them are unique, there was a few ways I considered presenting them. I made a graphic breaking some of the symbols down by their components.

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The first set are small widgets representing the literal pictorial version of each symbol. The second row are versions of the traditional way the symbol is draw, the third is the symbol of the planet correlating with each sign. The last set could be a possible way to divide the set, fire, earth, air and water.

However, no matter how the set is divided, I think that I want to do an individual card for each symbol, using the see through constellation I displayed as a mood board. Below I listed each sign with information in this order:

Planet, Elemental, Gemstone, Color , Personality Discriptors 

ARIES THE RAM [March 21 – April 19]

Mars, Fire, Diamond, Red, [Active, Demanding, Determined, Effective, Ambitious]

TAURUS THE BULL [April 20 – May 20]

Venus, Earth, Emerald, Pink, [Security, Subtle strength, Appreciation, Instruction, Patience]

GEMINI THE TWINS [May 21 – June 20]

Mercury, Air, Moss Agate, Green, [Communication, Indecision, Inquisitive, Intelligent] 

CANCER THE CRAB [June 21 – July 22]

Moon, Water, Pearl, Silver, [Emotion, Diplomatic, Intensity, Impulsive, Selective]

LEO THE LION [July 23 – August 22]

Sun, Fire, Ruby, Gold, [Ruling, Warmth, Generosity, Faithful, Initiative]

VIRGO THE VIRGIN [August 23 – September 22]

Mercury, Earth, Green/Dark Brown, Sardonyx [Analyzing, Practical, Reflective, Thoughtful]

LIBRA THE SCALES [September 23 – October 22]

Venus, Air, Blue, Sapphire, [Balance, Justice, Truth, Beauty, Perfection]

SCORPIO THE SCORPION [October 23 – November 21]

Pluto, Water, Maroon, Opal, [Transient, Self-Willed, Purposeful, Unyielding]

SAGITTARIUS THE ARCHER [November 22 – December 21]

Jupiter, Fire, Rich Purple, Topaz, [Philosophical, Motion, Experimentation, Optimism]

CAPRICORN THE GOAT [December 22 – January 19]

Saturn, Earth, Brown, Black Onyx, [Determination, Dominance, Practical, Willful]

AQUARIUS THE WATER BEARER [January 20 – February 18]

Uranus, Air, Turquoise, Turquoise, [Knowledge, Serious, Insightful, Duplicitous]

PISCES THE FISH [February 19 – March 20]

Neptune, Water, Soft Seagreen, Moonstone, [Fluctuation, Depth, Imagination, Reactive]

For the packaging, I wanted to fold an octagon shaped box, with all sides of an even length, to create a “circular” container. This “angled circle” would go along with my very angular icon design shown above.

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Within the box would be sky chart panels, one for each constellation, in the shape of an octagon, with the information on the back, designed specifically for each star sign.

That’s it for now!

Erin

It’s All in the Stars

Farmers Market Posters

I created three posters for Downtown Wilmington’s Farmers Market. I designed for three specific audiences, families, potential vendors, and people who work in Wilmington. To suit these audiences I designed each of the posters to have different content and different design elements. However, each poster is tabloid size (11×17 inches), large enough to be posted on bulletin boards or on storefronts and immediately catch attention. The series itself is cohesive in many elements, including the design style, the color palette, the information copy, and the typefaces.

POSTER ONE

FarmersMarket-03

Audience: Families

Content: The unique copy on this poster is at the top and in the bottom bar. The top reads “Unique Shopping + Baked Goods.” These two attractions of the Farmers Market would be particularly attractive to families who want to spend a day shopping, for fresh produce or handmade crafts. It also implies that there will be food to snack on, baked good specifically indicating sweet snacks, which children would enjoy. The bottom reads, “Fun for All”, which of course invites people of all ages to attend.

Style: The design elements on this page are flowers, specifically hops. Hops are used to make beer and imply merriment. The background pattern is a honey comb pattern which alludes to nature and goods. The colors and imagery were picked to convey a warm summery feeling, but still incorporating earth tones.

FarmersMarket-01

Audience: Potential Vendors

Content: The copy on this poster reads “Artisan Crafts and Local Produce”. These are broad categories of things that would be sold and bought at a Farmers Market. When potential vendors read this followed by “Vendors Needed”, they will be more likely to apply for the market with their wares.

Style: The imagery on this poster is specific to the vendor audience, featuring vendor tents that would be seen at a market and “foliage” which is really a lettuce leaf, alluding to fresh produce. The background is a play on the honeycomb, but make a more structured cube pattern. The colors are in the same scheme as the other poster, however this poster is much more “fresh”, using more green and even some pure white.

FarmersMarket-02

Audience: People Who Work in Wilmington

Content: People who are working won’t have a long time to stop at the Farmers Market on a Wednesday, so it has to appeal to their lunch hour. The copy states that the market has “Live Entertainment and Fresh Food”. This implies that the market would make a fun and different venue for a lunch hour or spending some free time at. The bottom reads “Perfect Pitstop” which solidifies the idea of a visit that can be quick, but fulfilling.

Style: This poster uses summer imagery and color to convey a warm feeling to the viewer. The photo uses is of a yellow sunflower, which has colors that are echoed in the other designs. The texture comes from a “skeletal” dragonfly, employing the texture of it’s wings and body. The colors are hot to catch the eye, but keep within the same earthy family that I’ve been using.

That’s it for now!

Erin

 

Farmers Market Posters

Abstracting Type

This week I’ve started an abstracted typographic layout that take inspiration from Swiss type design and twists it, using warped shaped and dimensional elements.

The full phrase that I’m setting is “Why should your pleasure be guilty?” For “why should” and “you…be” I’m creating a dimensional look by extending the letter forms and topping with a “flat plane”.

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For “pleasure” and “guilty” I’m employing overlapping and warped text to add dimension to the piece.

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It’s a slow process with a lot of design decisions to make but I’m energized about it!

That’s it for now,

Erin

Abstracting Type

Layout Studies

Here are some wips of layout designs I’m doing for my typography class. The study involves creating the layout on a grid, so that alignment, negative space, and text interaction can be seen more accurately and pushed more interestingly.

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This layout involves playing with scale and grayscale with the text. It uses the typeface Raleway.

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This layout involves the weight of the text, and uses the typeface Code Pro in both its bold and light variations.

 

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This layout combines two different typefaces, Code Pro and Track, to create a contrasting look to the headline.

These layouts could use improvement in how the headlines are kerned as well as how close they are cropped to the edge of the design (which in my case is a little too close right now)!

That’s all for today!

Erin

Layout Studies